Ambition

auchan Hypermarkets entered the MENA market with a flagship store in Dubai, with the sole ambition of becoming the prime discount-shopping destination.

Challenge

The brand needed to be integrated into the local consumer culture and updated to the Internet age.

Solution

The response was brand adaptation, online activation, along with consumer experience creation.

Impact

The scope of work was widened to include activities like environment branding & consumer experience design.